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Virtual Fashion: We are no longer getting clothed – we are getting CLO 3D

woman wearing red and black top and blue distressed bottoms wearing gray and black virtual reality sunglasses

As has often occurred during lockdown, boredom struck, and I found myself scrolling through my feed on social media. However, when I received an Instagram notification of Hanifa Bridal’s live, I never expected what I saw.

Hanifa showcased her Pink Label Congo line via a virtual runway. The virtual runway was, and is, extraordinary. The outfits were paraded like a normal fashion runway. The only difference was that there was no model wearing the outfits. Intrigued on how Hanifa accomplished this, I took to twitter and the internet. I found CLO 3D.

CLO is a 3D game-changing fashion design software that lets designers visualize their garment in a life-like, cutting edge simulation. The software can mimic the movement and behaviour of fabrics that are within its library. With CLO 3D, designers can check the fit of their garment using a strain-stress map showing where the garment would be tightly fitted in real-life. There is a runway animation feature, like the one Hanifa used, that emulates realistic movement, which can be altered by wind and light exposure. After the pandemic, the new normal is still unknown. CLO 3D is a software that all fashion designers may need to invest in to adapt to the ‘new normal’. The cancellation of Tokyo Fashion Week 2020 is a clear indication of the need for a software such as CLO 3D.

Previously, I would have never associated Computer Aided Design with fashion. Upon further research, CLO 3D is only one of numerous softwares, with other examples including Opitex.

How will Tech impact the future of fashion?

Firstly, for fashion designers, software such as CLO 3D will enable them to exercise their artistic freedom with less restriction. They are able to experiment with countless colour ways and texture, at a lower cost. Following this, there would be a reduction in waste produced by the fashion industry as less resources are required. 

Customers would be able to access trends that are currently in style quicker, due to the shortened process from design conception to production of garment. In fact, CLO 3D claims to be able to shorten the average time used to make a dress sample from 37 days to 27 hours!

CLO 3D and Opitex are demonstrations of how technology is continually innovating, adapting and embedding itself into our daily lives.

By Olamide Olabode

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